Archive for the ‘advertising’ Category

reading: announcing TED “Ads worth spreading”

05Oct11

  This year’s Ads Worth Spreading is searching to find the 10 most compelling campaigns of 2011, driven by this belief: that the smartest, strongest ads don’t just sell a product or brand, but express an idea. TED’s mission is ideas worth spreading. The dream behind the Ads Worth Spreading initiative is to find companies [...]


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reading: social network ad revenues to Reach $10 Billion Worldwide in 2013

05Oct11

Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market. Revenue growth is solidly in the double digits in the US, but even more rapid growth elsewhere will mean spending outside the country will account for a slightly greater [...]


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