Comments on: is ghost tweeting ever OK?

By: Public Relations’ Role in the Corporate Twittersphere - C. Blohm & Associates, Inc. - Public Relations for the Education Industry

Thu, 12 Jan 2012 22:55:12 +0000

[...] are a few comments on the merits of ghost tweeting shared on Becky McMichael’s blog, “Becky McMichael’s PR Balancing Act,” and [...]

By: katie moffat

katie moffat — Thu, 23 Jul 2009 13:50:02 +0000

Hi
I finally got around to blogging my thoughts. It’s an interesting area. And one on which I think there will be much more to say.
http://prnowandthen.typepad.com/pr_nowandthen/2009/07/whos-tweeting.html

Katie

By: Rebecca McMichael

Rebecca McMichael — Wed, 22 Jul 2009 14:46:38 +0000

Thanks for taking the time to comment Danny – much appreciated. I agree with you….there is such a big role for PR in the whole social media space but impersonating our client’s ain’t on the list….

By: Danny Whatmough

Danny Whatmough — Wed, 22 Jul 2009 14:38:30 +0000

I think both Ged and PaulieA make good points. No, there aren’t any rules and people do get precious about these things. But pretending to be someone you’re not is just wrong, plain and simple. Ghost tweeting on behalf of a CEO, for example, is a very bad route indeed.

But, as Ged highlights, there are other ways that brands are using Twitter to build up awareness and visibility that doesn’t rely on personal connections. There is certainly a role here for PRs to guide the conversation and help companies to establish their strategy on Twitter and elsewhere.

By: Rebecca McMichael

Rebecca McMichael — Wed, 22 Jul 2009 14:06:54 +0000

I’d say rather than being controversial Ged, you share the opinion of many on twitter this morning. It is and should be about people and to have an open conversation, you have to know who you’re having it with.

By: Ged Carroll

Ged Carroll — Wed, 22 Jul 2009 13:42:11 +0000

Just because people do poor practice in other arenas doesn’t make ghost tweeting right. Right off to do some ghost tweeting and then send some phishing emails to some bank customers.

Secondly brands don’t do social media, people do. I really like @guyatcarphone as a great example. I know we use @ruderfinnuk, but I see ‘brand’ ids as much more like an aggregated feed or news portal to use a web 1.0 parlance. Controversial but there you go

By: PaulieA

PaulieA — Wed, 22 Jul 2009 10:55:17 +0000

people get so precious about Twitter don’t they? Twitter means different things to different people and isn’t ‘supposed’ to be used in just one particular way. As PRs we write by-lines, whitepapers, blogs and more in the name of clients, so why not a Twitter feed? As long as there is openness (ie not pretending to be someone else) it really doesn’t matter.