Comments on: back ‘em or sack ‘em: how to be the perfect PR client

By: good PR consultant to clients « Blogul de Relatii Publice

good PR consultant to clients « Blogul de Relatii Publice — Mon, 01 Jun 2009 11:46:02 +0000

[...] Related link: how to be the perfect PR client [...]

By: renaissance chambara | Ged Carroll - Links of the day

renaissance chambara | Ged Carroll - Links of the day — Thu, 14 May 2009 00:01:22 +0000

[...] back ‘em or sack ‘em: how to be the perfect PR client « Becky McMichael’s PR Balancing Act [...]

By: Ben Evetts

Ben Evetts — Wed, 13 May 2009 16:05:55 +0000

I totally agree with David’s point about being human and realising that you don’t have all the answers.

The point about the wider team is crucial – my experience on both sides of the fence has always been that the best campaigns come out when a client will engage in the creative process rather than just expecting it to be delivered and commenting on the detail.

There is another hand to this – i’ve seen a few agencies that pitch on their creative and then only deliver on the process while seeking continual campaign direction from the client.

By: Rebecca McMichael

Rebecca McMichael — Wed, 13 May 2009 15:59:55 +0000

innit

By: Ged Carroll

Ged Carroll — Wed, 13 May 2009 15:38:42 +0000

Provide them with the research and insight that is available already within your organisation. If not commission it.

Set SMART goals. Think beyond ROI to ROE.

Be brave. Many of the people in your organisation may have misconceptions of what PR does and can achieve.

Think like your customer – what is news to you may not be of interest to the world at large. Is it remarkable for useful?

Embrace online!

By: Rebecca McMichael

Rebecca McMichael — Wed, 13 May 2009 15:25:53 +0000

lol thanks David

By: David Brain

David Brain — Wed, 13 May 2009 15:22:42 +0000

already tweeted and out there . . .

By: Rebecca McMichael

Rebecca McMichael — Wed, 13 May 2009 15:21:21 +0000

Thanks David, I agree – being human is an often overlooked trait!
Feel free to pimp it widely and ensure it gets read

By: David Brain

David Brain — Wed, 13 May 2009 15:18:41 +0000

All excellent points. I would just add ‘be human’. Some clients think they have to have all the answers and put themselves under all sorts of pressure. I can’t tell you how refreshing, motivating and energising t is to have a client ocassionally say “I have no idea, what do you think we should do?”.

V nice post. I hope it gets well read.

By: cherkoff

cherkoff — Wed, 13 May 2009 15:06:32 +0000

When I worked at BM, the best client I had didn’t worry too much if something didn’t work, as long as he knew we’d tried. The team really appreciated that and he definitely got better overall results as a consequence.