Comments on: the road to a story

By: Twitter

Twitter — Tue, 18 Nov 2008 20:42:48 +0000

[...] posted a while ago about social media tool, Twitter, and its role in disrupting the media process. Charles Arthur rightly pointed out: Except… this [...]

By: Becks

Becks — Sat, 01 Nov 2008 23:35:37 +0000

Thanks for the comments (nearly passed out when I saw Charles had responded to my blog *blushes and then acts all normal again*) I agree, it is so hard to tell WHAT is being done on Twitter as there is no audience as such, only your audience and no-one really sees the full colour of another person’s Twitter experience….

However, I’ve not yet seen instances of news stories being formed on Twitter in other industries but I reckon it won’t be long.

I first got the Kerry Katona link on Twitter and heard the furore there before the likes Philip Schofield were interviewed/coverage appeared on TV/Radio but it was just chattering and I didn’t see any media using Twitter to seek comment.

From a PR’s perspective, the tech media work in a different way to many other industries (where print is still seen as king) so whilst the shift is happening, it won’t happen overnight.

By: Charles

Charles — Fri, 31 Oct 2008 22:45:14 +0000

Except… this is only accurate about “disrupting the flow of the news process” where “news” means “news about technology stuff”.

Don’t think that much – any? – of the running on Ross/Brand happened on Twitter, did it? US election? Tends to link to news. (Though maybe I’m following the wrong stuff.) It’s a way of being ahead of what news is out there before it hits the airwaves, but I think only rarely does it really break news (eg the Chinese earthquake stuff).

That’s not saying it’s not going to make a big difference; the blogging/Today case is an early indicator, I think.

By: Jed Hallam

Jed Hallam — Sat, 25 Oct 2008 18:59:10 +0000

This is the beauty of Web2.0 and highlights how the Wired (blog) article is flawed.

Web2.0 doesn’t represent blogging or twitter, it represents the rise of the community. Communities will migrate to whichever tool is the flavour of the month, but the sense of community will remain.

By: The Wildfire Blog - Wildfire PR & Marketing - Business and Consumer Technology Public Relations : Blog Archive : Weekly Links - 24/10/08

Fri, 24 Oct 2008 11:27:01 +0000

[...] post examining how social media is beginning to change the way journalists report the [...]