Last week saw M&S issue a profit warning, much to the surprise of the city, so apparently, people make do with shabby old grey pants and buy their parmesan in Aldi in a recession downturn therefore, Britain’s favourite department store gets hit squarely in the wallet.

Seems like their ads have also been scaled down a peg or two with the throaty “this is no ordinary…..” being replaced with a far more economically sound “this is a meal for two for a tenner” style…I guess they know their customers pretty well though – interesting to see what the next quarter holds and whether their change in message and voice impacts the bottom line.