PRs are often responsible for managing listening campaigns or monitoring programmes to see who’s saying what about a client, brand or product online.

There are great tools around for searching on names and also RTs but what about where links/announcements/press releases are discussed / shared without the client name or a direct retweet?

It is hard to monitor what is being said and also to pick up on any issues that may be being talked about.

A new tool called Backtweets let’s you search for whenever your URL is tweeted (doesn’t matter if it is shortened using BIT.LY etc) and adds another, more thorough search element to any monitoring campaign. Definitely worth trying.

This is cross posted on my employer’s blog.

(Spotted via  Steve Rubel )